Mozilla Wednesday, the open source Internet browser firm, introduced ‘Firefox Lite’ to meet the different needs of local users for fast and light mobile browsing in India, and has partnered with Times Internet and Digital DB to deliver content to its users.
Mozilla has also linked up with the application marketing company MoMagic to expand its reach.
“India is the second largest online market in the world and a first mobile country and is projected to grow to 666.4 million by 2023. The majority of Internet users in India are Internet users of mobile phones that take advantage of the alternatives of From the basic level to the expensive fixed line connections that require a desktop, PC and infrastructure, this gives us a great opportunity to empower them with mobile browsing experiences better than ever, “said Joe Cheng, Product Manager, Mozilla Asia.
He said advertisers or websites often use web crawlers for extensive user data collection and targeted advertising, but Firefox Lite is equipped with private browsing and tracking protection to help users navigate without a trace.
Firefox Lite is now available in 15 markets in Asia, including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Taiwan, the Philippines and Vietnam.
“Mozilla understands that the best way to meet the different needs of local users and make the product relevant is through the partnership Mozilla has registered with Times Internet and DB Digital as the first official news content partners in the Asian market to provide its users with a variety of quality content, “said Charles PC Chen, Director of Business Development at Mozilla Asia.
Regarding the partnership with Momagic, the Mozilla spokesperson said: “We are definitely looking for a good outreach through this association, which means a significant number of facilities. More importantly, we would like to obtain information about the different distribution channels, as well as the uniqueness of each channel. “