You may have noticed that the so-called influencers, celebrities and perhaps some of your friends decrease the number of followers they have. Well, that’s because the company has announced that it will systematically eliminate followers, likes and false comments that users may have purchased through third-party applications and platforms.
The influence of Instagram is worth a lot these days, and many users have turned to third-party services to gain followers and I like fake. Repression occurs when Facebook, the father of Instagram, strives to assure people that the leading social network and its services can be trusted.
“The accounts that we identify using these services will receive a message in the application that will notify them that we have eliminated” likes “, follow-ups and comments not provided by your account to others. We will also ask them to secure their account by changing their password, “Instagram said in an official statement.
Third-party services that generate followers, likes, and false comments violate both the Community Guidelines and their Terms of Use. Instagram says it has “built-in machine learning tools” to help detect accounts that grow artificially. The last step is to reduce non-authentic or artificial activity on the platform on a much wider scale.
Instagram users who continue to use such third-party applications may see their “impacted experience”, but the service did not specify how.
The manipulation of engagement has plagued platforms like YouTube and Twitter, and Instagram is no different. The aspiring influencers buy these false profiles to obtain more participation and, in turn, to deceive the clients.
Instagram’s parent company, Facebook, has also been fighting false profiles and has eliminated 754 million false accounts in the last quarter alone. Facebook has been proactive and concerned about the use of false profiles on its platform since the Cambridge Analytica scandal, where advertising campaigns were launched to influence the outcome of a presidential election.
False profiles also publish more and more “false news” and spread false rumors. Although, returning to Instagram, the presence of these false profiles eliminates the authenticity of a publication and confuses users. These false profiles also influence the algorithm-based feed to eject targeted content, depriving genuine users.