Google Opens Its First Physical Retail Store

If you’ve ever wanted to be truly immersed in the world of Google, don’t want more: the company will open its first physical retail store in New York City this summer.

Located at 15th and 9th streets, the Chelsea location will house “a wide selection of products made by Google,” including Nests, Pixel phones, Fitbit devices, and more.

Like any other technology product store, the Google Store will also have its own experts available to help troubleshoot Google products and conduct hands-on demonstrations.

The company said in a blog post that its main motivation for opening the store is to allow customers to experience Google hardware before buying. However, recognizing that the pandemic has altered the way most people shop, the Google Store will also feature convenient collection and online presence options, now available at GoogleStore.com.

It’s honestly a bit surprising that a physical Google store hasn’t existed until now, considering the sheer number of competing Apple stores. All I want to know is what catchy name Google will come up with for its resident experts. Better to be at the height of the Genius bar.